The Federal Government’s growing attack on the scourge of ice continues with a graphic ad campaign starting on television and online.
The $9 million, six-week blitz shows the dangers and realities of the drug, also known as crystal methamphetamine, and is designed to steer young people away.
“As an emergency doctor, I’ve seen how ice is destroying lives,” Sunshine Coast doctor Stephen Priestly said in one of the videos.
“People suffering psychotic reactions … it’s terrible for them and the people around them.”
The 15, 30 and 45-second videos depict assaults on doctors and family members, and one clip is set in a regional area, acknowledging the drug’s devastating impact on many rural communities.
Assistant Health Minister Fiona Nash said a confronting campaign is needed.
“We need to get the message to young people and parents that this drug is extremely addictive and destroys lives and families,” Senator Nash said in a statement.
“Nobody sets out to become addicted and many users think addiction won’t happen to them.
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